Digital Marketing Specialist

Lyneer Staffing Solutions

Austin, TX, USA

Full time

$55-70 (hourly)

Jun 8

Our client, a leading provider of non-toxic products, is looking for a Digital Marketing Specialist in Austin, TX, Round Rock, TX, Cedar Park, TX, George Town, TX, and Killeen, TX to join their team. In this role, you will be responsible for the day to day, technical execution, and development of email marketing programs in support of company and business unit objectives and can execute email strategies.

Your Day:

  • With the support of the content writer, creating email copy that aligns with the brand and communicates the desired message
  • Designing unique elements that are included in email campaigns
  • Coordinate with other members of the marketing team to create coordinated marketing campaigns and messaging
  • Build and manage automations and drips inside the email platform
  • A/B testing email subject lines and creative
  • Creating and managing an annual email marketing campaign calendar
  • Ensuring that email campaigns are optimized for all major user email platforms
  • Testing and creating new email design templates that align with the brand guide and help improve readability and sales performance
  • Create content for marketing campaigns to drive leads and subscribers
  • Collaborate with the marketing and design teams to plan and develop email content, style and layout
  • Collaborate with team and other departments to create innovative ideas
  • Work closely with the marketing team to support the develop of social media campaigns that help to achieve marketing goals
  • Use SEO best practices to generate traffic to our site
  • Use content management systems to analyze users’ engagement metrics
  • Work with the content manager to manage content distribution to online channels and social media platforms to increase web traffic

About You:

  • Minimum of Bachelor’s degree in relevant field
  • 2-4 years of digital marketing experience in a professional environment, preferably within health and wellness industry
  • Experience with segmentation, email versioning, and A/B testing regimen (subject lines, layout, creative, time + frequency, segmentation, etc.)
  • Knowledge of SEO, social media, and using digital marketing software such as Dot Digital
  • Excellent organization, time management, and prioritization skills
  • Ability to meet tight deadlines
  • Creative mind with an ability to conceive interesting ideas for new email content
  • Ability to make independent decisions

Pay Rate & Shift:

  • $55,000 - $70,000 DOE 
  • Monday - Friday
  • 9:00AM - 6:00PM

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Lyneer Staffing Solutions

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